Who wore it best?

I started this blog a few years ago with a post about the dearth of imagination in fashion ads (“They’re beautiful. So why aren’t they smiling?”). The latest example? Brioni employing Metallica to sell suits that start at (ouch) $7,000 each. Nothing against Metallica. Their latest is a return to form, and using ’em for the tony Brioni label is classic casting against type.

But the black and white campaign (shot by Zachery Michael) is a blatant rip-off of the long-running John Varvatos campaign shot by Danny Clinch. That effort (also B+W) stars a who’s who of rockers: Iggy Pop, Jimmy Page, Slash, Alice Cooper, Ringo Starr, Joe Perry, ZZ Top, Paul Weller, the Roots, Cheap Trick, Kiss and more.

For Varvatos, Clinch was a no brainer. He’s one of the best rock photographers around. His subjects are unusually comfortable with him, so more of their true personality comes through in his work. Varvatos also has a deep connection to the genre (he bought legendary club CBGBs to preserve it, and penned Rock In Fashion about the love affair between rockers and their threads).

Another reason the Varvatos campaign seems more credible is that his duds cost a fraction of what Brioni’s do, which makes for a more accessible tie-in. Besides, the Wall Street types that wear Brioni are more likely to ‘rock out’ to Billy Joel than to Metallica (me? I’ll take Master of Puppets over Uptown Girl anytime).

To be fair, Brioni’s effort is a nice departure from the mostly staid stuff in the category. I just wish they had put the same effort into their marketing as they do into their impeccably crafted clothing.

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The Old Down and Back.

I travel a lot for work, and I try to enjoy every trip. When I’m with coworkers, it’s easy. Laughter. Cocktails. Repeat. Alone, it’s different. A few years ago, I had to do the Boston – NYC – Boston run to meet a freelance client. The tired old down and back? Hardly. Since time alone is in precious short supply for any busy person, I make the most of it.

The Train  Flying to LaGuardia is faster, but given the dehumanization that air travel often entails, I usually opt for the Acela, even with its flaws and even if I have to get up at five. I’ve got a nice view of the Rhode Island and Connecticut coastlines. I read the old fashioned newspaper. I work. And I arrive composed rather than undone.

RI and Connecticut coastline from the NYC-Boston Acela

Walk  No smelly cab for me. I walk the 20 blocks from Penn Station to lower Park Avenue, stopping at Eataly along the way. I share my wife’s love of a good food market, and Mario Batali’s ginormous take on the theme is that, on steroids. Moving on, I pause to genuflect before Pentagram out of respect for the incredible work this legendary design firm has produced over the years. They give our industry a good name.

Bountiful pasta selection at Mario Batali's Eataly in New York City

Butcher shop with high quality cuts, Mario Batali's Eataly, New York City

Exterior of world-class design firm Pentagram in New York City

Work  New York’s energy is infectious. I arrive at my meeting all fired up. The client is receptive. The trip is a success. Grateful, I invite them for lunch but they have another meeting. I’ve learned that there’s always another meeting, another deadline, another ‘to do’ to be crossed off the list. Today, enjoying life takes precedence.

Shop  The Gods must agree because stepping out onto Fifth Avenue, I spy (what’s this?) a Paul Smith shop. This could be dangerous. While I generally prize experiences over objects, I will also cop to being a materialistic f-cker, and I can’t get enough of Sir Paul’s quirky-meets-classic attire. I add to my collection, and the staff is all over the rare Paul Smith for Burton coat I’m wearing. It’s enough to make a geezer feel hip.

Exterior of Paul Smith shop on Lower Fifth Avenue, New York City

Limited edition Paul Smith for Burton snowboarding 2008

A Great Meal  Ideally, food should be enjoyed leisurely with people you like. But with clients and friends busy, I head for the tony sushi bar at 15 East. New York has no shortage of great sushi joints, and 15 East is a Union Square standout, with a Michelin Star and immaculate fish, beautifully presented in a tasteful setting. For the next hour or so, it’s my own little refuge while the chaos of NYC rages on outside.

Tony sushi bar at 15 East, Union Square, Manhattan

Classy interior of 15 East sushi bar, Union Square, Manhattan

Michelin Star sashimi at 15 East, Union Square, Manhattan

Freshest sushi and sashimi at 15 East, Union Square, Manhattan

Records  If I were uptown, I’d buzz through MOMA for a quick art fix. Instead, I head south through Washington Square Park to Generation Records on Thompson Street in the Village. Great for used stuff and punk. When I’m record shopping, I’m a kid again, and this is my playground. With rarities from the Stones, the Clash and The WHO in hand, I bolt before I do any more damage.

Generation Records, amazing record shop, Greenwich Village, New York City

The Woolworth Building, one of New York City's great classic skyscapers

More Walking  No car service today. The brisk walk back uptown takes me past two of my favourite skyscrapers, the Woolworth and New York Life buildings, and then through bustling Union Square for more great people watching. Up the way, I pop into the Ace Hotel for an espresso from the fedora-wearing baristas (okay, guys, you’re trying too hard).

Godzilla, King of the Monsters, in full attack mode

The Train  Penn Station is a zoo. Worlds are colliding, and all manner of human flotsam and jetsam are pushing and shoving like they’re fleeing Godzilla. I tip a Red Cap to bring me to the train before it’s posted on the board. This way, I get a seat with that killer seaside view. The ride home? I work, listen to music, sample Amtrak’s excellent wine list (not), and even grab a few Z’s.

I suspect that the guidebooks on Manhattan don’t mention the rose bushes in this fabled concrete jungle. Nonetheless, I found a way to stop and smell my share on this gray October day.

New York City, gray October day, Amtrak Acela to Boston

They’re beautiful. So why aren’t they smiling?

If every picture tells a story, why don’t fashion brands try to tell more of one with theirs? Invariably, most ads in the category show all sorts of impossibly beautiful models, pouting, brooding, staring. Don’t these morose souls ever smile? Okay, maybe they’re hungry. But seriously, isn’t this stuff supposed to be aspirational? Most of these poor creatures look as ridiculous as Ben Stiller’s ‘Blue Steel’ pose in Zoolander, his facetious send up of the industry.

Ben Stiller Zoolander Blue Steel

For example, what story is this Links ad telling? Of what ‘courage and honour’ do they speak? More likely, this sourpuss is fuming because someone cut the dessert line and took the last profiterole.

Links of London sourpuss

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